Important Features of E-commerce Product Pages

1. Quality of Image

• When you go shopping at an actual store, you may talk to someone about the product in person — although ecommerce sites often have more accurate and in-depth descriptions of a product than someone who works at the store — but the visual process of shopping is the most crucial. For the web, it’s really the same and just as important. Image quality is king when it comes to ecommerce. Invest in quality images of your own products. Don’t use the same images as other retailers.

  2.  Alternate Views

• As important as it is to have quality images on your product pages, it is also important to display the product in as many angles and details as possible. Remember, the sale is in the details. People want to see exactly what they are getting. Having alternate views will likely decrease your return rate as you’re showing customers exactly what they are getting. If you are selling expensive goods, alternate views are a must. Remember that online shoppers are concerned about product authenticity , alternate views can help.

 3.  Zoom Feature

• Related to alternative image views, the “zoom” feature on product images has become increasingly popular. This helps consumers get a better view of the product.

4.   Consumer Review

• Shoppers care what others have to say. If your product pages have consumer reviews, you’re helping shoppers make a final decision. Not all products have positive reviews. In fact, many have both positive and negative reviews, which,makes the shopping experience that much more authentic and real for the shopper. There are many great review platforms to choose from, if your cart doesn’t provide one.

5.   Product Comparisons 

• Product comparisons can improve a shopping experience — and increase sales.Consumers typically shop for similar features. A product comparison feature on product pages can help        them view features side-by-side, instead of flipping through many pages. Many shopping carts are starting to incorporate this feature into their platforms.

6.    Product Demo

• Product demos are increasingly popular. They inform the consumer and can really help decrease return rates. Employees of Office Depot recently displayed that company’s product demonstration feature at an Internet Retailer conference, stating it sharply increased sales. Also, TigerDirect.com uses product demos to show, explain and educate consumers about that specific product.