E-COMMERCE BUSINESS MODELS
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Category
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Description
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Examples
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E-tailer
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- Sells physical products directly to consumers or to individual
businesses.
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~ Amazon.com
~ RedEnvelope.com
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Transaction broker
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- Saves users money and time by processing online sales transactions
and generating a fee each time a transaction occurs.
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~ ETrade.com
~ Expedia.com
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Market creator
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- Provides a digital environment where buyers and sellers can meet, search for
products, display products, and establish prices for those products.
- Can serve consumers or B2B e-commerce, generating revenue from
transaction fees.
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~ eBay.com
~ Priceline.com
~ ChemConnect.com
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Content provider
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- Creates revevue by providing digital content such as digital news,
music, photos or video over the Web.
- The customer may pay to access the content, or revenue may be
generated by selling advertising space.
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~ WSJ.com
~ GettyImages.com
~ iTunes.com
~ Games.com
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Community provider
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- Provides an online meeting place where people with similar interests
can communicate find useful information.
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~ iVillage.com
~ MySpace.com
~ Facebook.com
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Portal
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- Provides initial point of entry to the Web along with specialized
content and other services.
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~ Yahoo.com
~ Bing.com
~ Google.com
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Service provider
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- Provides Web 2.0 applications such as photo sharing, video sharing
and user-generated content as services.
- Provide other services such as online data storage and backup.
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~ Google Apps
~ Photobucket.com
~ Xdrive.com
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